Practically everyone makes New Year resolutions, right? But do all business owners make new marketing resolutions? They should! You should! With the coming of the New Year, it is time for you to make new salon suite marketing priorities?
What do they look like? How about if we give you five possible marketing priorities for you to consider for your mini beauty salon? Use them, or use some you think up; the bottom line is to use something to advance your marketing efforts in 2020 and beyond.
And feel free to contact us if you have a question at (817) 823-7105.
Commit to a social media campaign in 2020
2020 is an election year. Let us put it this way: if social media marketing is good enough for the President of the United States, and the leading Democratic contenders, it should be good enough for your hair salon. Social media is powerful and social media is inexpensive. Start signing up for sites, and if you don’t know how, contract with your teenage sister and have her do it. Any marketing campaign which does not include social media is a marketing campaign without legs.
Update and refresh your website
Do you want to be known as a serious, professional, competent business? It starts with your website. The website is often the first contact with your business people see, and first impressions matter.
Evaluate and adjust
What did you do for marketing last year? Did it work? Did you get a decent return on your marketing investment? What could you have done better? Is there anything you can do differently? These are questions every business owner should be asking at the end of every business year.
Commit to one new strategy per year
Whether it is Twitter or it is bus advertising, commit to one new strategy each year. You never know unless you try, and there are countless marketing strategies out there for you to experiment with in your salon booth rental. Get wild and have fun playing around with marketing.
Commit to making more time for marketing
How much time do you spend marketing right now? Could you expand that by one hour each day? A half-hour each day? The more marketing you do the better. There is no such thing as too much marketing. There is no such thing as too much exposure. You can market on social media while taking a coffee break. Look at your schedule and find time you can carve out for extra marketing. It will pay dividends.
These are all just suggestions. Without a doubt you can think of other priorities you might try. The important thing to remember is that it is crucial that you determine some salon suite marketing priorities each year, and have those priorities be the targets you are aiming at. Without a target how will you ever hit a bullseye?
Salon & Spa Galleria serves the Greater Fort Worth area in nine locations. Salon and Spa Galleria offers the best in salon booth rental amenities, and we are available for consultation should you need our expertise. Contact us today.