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Hair Salon Marketing 101: What You Should Know

By November 15, 2023Salon Spa Blog
Haltom City, Texas – Exotic Envy hair salon in the Salon and Spa Galleria on Denton Highway in Haltom City

If you currently own a hair salon, or if you are thinking about owing a hair salon, this article is for you.  We are Salon & Spa Galleria, leading the way in Fort Worth with twenty-three affordable salon suite rental locations. Call us at 817-917-1416 for more information about our luxury salon suites.

But this article is about marketing, so let’s get to it.

Hair salon marketing Truth #1.

This may seem terribly obvious to some of you, but it needs to be written: Traditional Marketing/advertising is expensive.  What do we mean by traditional marketing? Advertisements on television, on the radio, in newspapers, these sorts of traditional advertising avenues will break the operating budget of a small hair salon/beauty salon quickly.  Sadly, many new hair salon owners turn to the traditional ways, thinking they represent the best way to reach a large number of future clients.

And they are wrong in thinking that.

The problem with traditional advertising is it is the shotgun approach to marketing.  They send messages to a wide area, at specific times, and there is a much greater “miss factor” than there is a “hit factor” with regards to delivering the message to the people you want to market.

And that kind of random advertising is a waste of money few small firms have to waste.

Hair salon marketing Truth #2.

If you do not advertise wisely you are tossing money to the wind, and you can quote us on that.

What if we could show you a way to advertise which will cost you absolutely nothing but time, and which will be seen by the types of people who are most likely to be your future customers? Would you be interested?

Welcome to the world of social media, and welcome to the world of Search Engine Optimization.  To our way of thinking, this is the only route for a small hair salon owner to take. It costs you nothing and it is designed with a specific target in mind.  Utilized properly, it will pay you far more dividends than traditional advertising and literally cost you nothing.

Leave the television ads to Walt Disney and Ford Motor Company. They can afford to toss out a much larger net than you can.  Put your efforts into a sure-fired marketing technique which will benefit you now and far into the future.

Sign on with us and we will share our expertise.

Salon & Spa Galleria, as part of our salon suite rental agreement, includes our 26-step marketing plan and, in addition, offers workshops on business management and business marketing . . . and you don’t pay a penny over your rent for this information.

This marketing plan was designed by our owner, Ron Sturgeon, a leading entrepreneur in the Fort Worth area for decades, an author of business books, and as good a source of knowledge as you could hope to find in the Fort Worth area.

A final word about Salon & Spa Galleria.

Salon & Spa Galleria is growing, folks, and the reason for that growth is we provide a winning formula for success.  Our luxury salon suites start at a low $75 per week, and the rental package includes practically all of you overhead including utilities, WiFi, laundry facilities, and much more. Call us today and arrange for a tour of our salon suites.  If you truly want to own a hair salon, a great place to start is Salon & Spa Galleria.