If you have ever entertained the idea of owning a hair salon, you will want to read this article. It should help you to decide whether you have what it takes to make it in this competitive industry.
We are Salon & Spa Galleria, with twenty-two salon suite locations in Fort Worth, and we’ve been helping professionals like you flourish as business owners. Call us at 817-917-1416 for more information and to arrange for a tour of our salon suite rental facilities.
Now, let’s talk about the skills you need.
A hair salon owner needs professional skills.
It begins with talent.
If you don’t have game, you cannot make it as a beauty salon owner. Period!
Are you talented? Does your work stand out? Are you good enough so that word will spread about your work because, make no mistake about it, word will spread about your talent, or lack of talent. Word of mouth is powerful in any community, so make sure you have the talent which will make them talk in glowing reports about you to their friends and families.
Closely related to the talent is your people skills. You need to be a people person. You need to show genuine interest in each and every customer. There may be days you don’t feel good, or you are working through tough personal issues, but you can never cut back on the customer service, because one bad performance by you can have serious consequences down the road. There is no such thing as a “day off” from customer service, and you need to make sure you are capable of always delivering you’re A game at work.
A hair salon owner needs a strong grasp of marketing options.
We’ve already spoken about skill and customer service, both of which are important in “word of mouth” advertising. Now let’s talk about other advertising techniques, and it all begins with social media.
Let’s face it, most individuals starting a business do not have unlimited funds for advertising, and traditional advertising is expensive. Very few can afford ads in the newspaper or trade magazines or on billboards. However, social media is free, or relatively inexpensive, and the sooner you grasp the concepts of social media, the sooner you will be on the road to success.
We are not talking about just constructing a Facebook page. We are talking about web pages, blogs, SEO content, all strategies which will pay big dividends over the long run. If someone is doing a Google search for hair stylists in your city, you want that first Google result to be you . . . so learn how to make that happen, and if you have to take a course in online social medial marketing, do so.
Other intangibles necessary to succeed.
What are these intangibles? How comfortable are you with no safety net? Your income will be directly related to your performance.
Are you a self-starter? You will not have a boss setting your hours or giving you instructions. You will be on a very small island with a very large sea all around you, and that fact makes many would-be salon owners quite nervous.
We are not trying to frighten you, but we are trying to be as upfront as possible with you.
A final word about Salon & Spa Galleria.
Finally, if you still feel like you should give it a go, that you have what it takes to succeed in a hair salon you own, call Salon & Spa Galleria, locally owned and operated in Fort Worth. Our rental package is so good it makes moving to Fort Worth worth it.
Call us today for more information about our luxury salon suites.