Continue reading! We are about to open your eyes regarding company image and its importance in marketing your business. Call us for more information at (817) 823-7105. We are Salon and Spa Galleria, and we want you to succeed.
Your business image is a reflection of what you do and how you do it. It is the single most important marketing tool you have, and yet it is one commonly overlooked by many small businesses. Let’s talk about some basics in developing a business image.
Are you well-groomed? Do you wear professional-looking clothes? Is your station neat? Is your salon booth rental clean? Appearance matters in business. The business owner who forgets this simple credo is a business owner destined for failure. Clean up or ship out, five simple words which should be your guiding light every single morning before you open the doors of your mini beauty salon.
An attitude of gratitude
Your beauty shop depends upon one thing: the customer! Without the customer, your business will soon cease to be. Are you treating your customer like the important component they are? Service matters! That one customer will go out and tell other customers. They are your walking billboards, the cheapest marketing tool you have working for you, so make sure you tell each and every customer how important they are to you.
Quality of service
I don’t care how neat you are, or how appreciative you are of your customers; if you do a poor job on their hair, or nails, you will not be in business for long. Every customer who steps into your salon suite should receive the best you have . . . period, end of story! Do not mail it in with any customer. Do not get distracted and skip little steps. Quality matters!
Why is your business unique?
What sets it apart from the dozens of other salon suites in your city? If you can’t answer that question, you need to brainstorm ways you can find uniqueness. What will make your salon suite stand out from the crowd? How can your business become something that people talk about? Perhaps you can become the premier child stylist. Perhaps you can specialize in working primarily with veterans or the disabled? Perhaps you can develop a fun theme for your salon suite, like a jungle décor, or a 50’s sock hop vibe? Have some fun in a brainstorming session and see if you can’t come up with an image people will remember.
And once you have done those things . . .
Guerilla market the heck out of your image. Find inexpensive ways to spread the word about your unique salon shop. Tell the world about you and your business. Toot your own horn. You are the CEO and Chief Marketing Guru, so get to work and do your thing. Success is waiting for you!